Marketing and Entrepreneurship for Clean Environment-myassignmenthelp

Question: Discuss about theMarketing and Entrepreneurship for Clean Environment. Answer: One of the non-profit organisations that were established to keep the country clean from the waste products is Clean Up Australia ("Clean Up Australia Day - Official Site", 2017). In order to keep the trend they have to build collaboration with the organizations, communities and the government. Among the 7Ps of implementing marketing, this organisation follows promotion strategy in a effective way ("Develop a marketing strategy | Business Queensland", 2017). According to my perspective, this strategy will help them to achieve their objectives in spreading awareness about the need of a clean environment. The trust and the charity are the exchanging elements between these non profit organisations and other marketing organisations organisations which will aid them succeed in their goal. In terms of earning profit, this company spends the charitable money by buying equipments that will be used in cleaning the environment and the country, instead of making any profit. Billabong is a well known business brand formed by Gordon and Rena Merchant from Australia in 1973 (Payne, 2014). The Billabong is a surfing company that primarily deals with clothing retailer that produces accessories such as snowboard, skateboard, watches and backpacks. But the core business has shattered in the last few years. According to me, todays youth do not find the product anymore cool to wear. The reason behind the deteriorating business is not the over priced products but the indifference among the customers with a prolonged shift from the fashions inspired by surfing. Customers visiting the mentioned site do not find any reviews regarding the products whether these are safe and authentic. Thus, to my opinion these factors inhibit the Billabong to build relationship with the target customers (Industry, 2017). One of the effective ways to measure the distribution of income among people of the society is to calculate the decile ratio. It is important for the company to collect economic and financial data from the employees and Labour hours from Northern Territory of North island of New Zealand. This form of primary data can be collected with the help of Survey analysis from all the workers and employees in the respective region (Vanek et al. 2014). It is important for the surveyors, who are responsible for collecting data to fix up on their area of data collection. The company need to refer to the government report of Survey analysis and other relevant economic report that are made after collecting data from the respective area. It is also important to evaluate the primary source of income for the people. This can help to ensure that proper analysis of the data is done. The company also need to identify whether there is any inequality in the income level of the people. The company also need to recruit proper data analyst, who will have the skill to provide detailed information from the statistical report which is obtained from government records and survey analysis (Atkinson Bourguignon, 2014). Nestle, Pepsi Unilever are currently, three of the major FMCG global brands. The target customer for Nestle includes all the people who are highly conscious about the health as most of the products are related to health and dietary supplements and baby products. In order to further the segment the market, it is essential for the Nestle to target the younger generations, who are passionate about good health ("News Feed", 2017). The Pepsi on the other hand uses the techniques of mass marketing as they sell beverage drinks that can be consumed by all types of people. As in the recent times, Pepsi is launching beverage drinks with low sugar and calorific value, it is essential that they segment the market by targeting the health conscious people. Unilever is a company, which sells a wide range of products that is related to personal and home care category. The company mainly uses the techniques of mass marketing in order to attract maximum possible customers. There are also few high priced luxury product of the company, which is aimed for the people of rich section of the society. Out of these three brands the marketing technique of Unilever is the best as they use different methods of marketing. The Pepsi has the worst ranking due to the fact that they do not provide message for any particular groups of customers ("About", 2017). The generation of the baby boomers comprises population of approximately 80 million people who were born in between 1946-1964 and successfully affecting the marketing trends through decades (Gursoy, Chi Karadag, 2013). In modern world, the demographic changes are taking place due to economic crisis. But Baby Boomers are thought to maintain the trend by marketing traditional products. Thus some of the international companies are reported to increase their revenue by following the trends of Baby Boomers. These baby boomers are predicted to live long than previous generation and controls 70% of disposable income of nations. A research by IBIS world provided the examples of the industries that will benefit from this generations habit of spending, published in Booming: Industries Benefiting from the Aging Population. First marketing trend is associated with the Baby Boomers who are self-employed and might plan to sell their stock to fund retirement. Thus the financial advisers, business appraisers and tax planners are expecting to experience a booming revenue growth. Second marketing trend is the increased revenue growth of the international tour companies that offer trips to the retired boomers who planned to spend their savings in touring during their healthy stage of life. This will also increase the revenue growth for the travel insurers through the boomers willing to give high premiums. Next are the non profit entities such as churches, agencies for animal adoption, homeless shelters and education based organisations. Baby Boomers increase their revenue by volunteering young generations and providing generous charities after their retirement. Baby boomers health are thought to decline with age, so the health companies are focussed on reducing medical expenditures and facilitating latest treatments such as Pharmacy benefits managers (PBMs) that negotiates with the medicine companies in terms of discounts, processing claims and retail networking, concierge docto rs who are take fixed fees with limited patients. These doctors gain more money by seeing less patients providing personalized and special assistance to the patients ("Industries that Could Be Booming as the Baby Boomers Age | Flagel Huber Flagel", 2017). Therefore, in this way the demographic trends are affecting the international marketing that benefits the ageing baby boomers. References About. (2017).Unilever global company website. Retrieved 31 August 2017, from https://www.unilever.com/about/ Atkinson, A. B., Bourguignon, F. (Eds.). (2014). Handbook of income distribution. Elsevier. Clean Up Australia Day - Official Site. (2017).Cleanupaustraliaday.org.au. Retrieved 31 August 2017, from https://www.cleanupaustraliaday.org.au/ Develop a marketing strategy | Business Queensland. (2017).Business.qld.gov.au. Retrieved 31 August 2017, from https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/strategy Gursoy, D., Chi, C. G. Q., Karadag, E. (2013). Generational differences in work values and attitudes among frontline and service contact employees.International Journal of Hospitality Management,32, 40-48. Industries that Could Be Booming as the Baby Boomers Age | Flagel Huber Flagel. (2017).Fhf-cpa.com. Retrieved 31 August 2017, from https://fhf-cpa.com/industries-that-could-be-booming-as-the-baby-boomers-age/ Industry, B. (2017).Billabongs Downfall May Signal The Death Of The Entire Surfwear Industry.Business Insider. Retrieved 31 August 2017, from https://www.businessinsider.com/billabong-demise-surfwear-2013-11?IR=T News Feed. (2017). https://www.nestle.com.au. Retrieved 31 August 2017, from https://www.nestle.com.au/media/news-feed#itemPerPage=20 Payne, A. (2014). Selling surf, sun and fitness: Queensland's mass-market fashion.Fashion Archives,2014(9). Vanek, J., Chen, M. A., Carr, F., Heintz, J., Hussmanns, R. (2014). Statistics on the informal economy: Definitions, regional estimates and challenges.Women in Informal Employment: Globalizing and Organizing (WIEGO) Working Paper (Statistics),2.